About Simple Boutique – 15 years of innovation and growth in Canada
Founded in 2009 by Jonathan Latour , Simple Boutique is a company proudly Canadian , born from a simple idea: to make essential accessories for installing televisions accessible at competitive prices. Faced with growing demand, the company quickly expanded its offering to electronic and technological products.
In 2010 , Simple Boutique officially launched online, operating from a basement converted into a warehouse.
Faced with the enthusiasm of his customers, Jonathan quit his job in 2012 to devote himself fully to the company, which then included categories such as TV accessories, IT and networking.
The expansion continues in 2013 with the incorporation of the company and the sale on major platforms like Amazon, BestBuy.ca and Walmart.ca .
In 2017 , Simple Boutique sets up in a 2,200 sq. ft. space in Ste-Marthe-sur-le-Lac , with a physical store and a larger warehouse to further expand its product catalog.
There 2020 pandemic marks a turning point: with the explosion of online sales, the company adapts its operations and invests in a commercial condo in Saint-Eustache in 2021 , adding home, outdoor and seasonal items to its offering, while beginning its expansion to UNITED STATES via Amazon and Walmart.
In 2024 , Simple Boutique celebrates 15 years of existence by moving into a new 5000 sq. ft. warehouse in Terrebonne . Today, the company continues to evolve by offering a wide range of products, from electronic accessories to sports equipment, camping, fishing and tools , while remaining true to its mission: to provide a simple, accessible and user-friendly online shopping experience for all Canadians.
Our Commitment
✔️ Quality : We rigorously select our products to guarantee their reliability and performance.
✔️ Service : Our dedicated team is always ready to assist our customers, ensuring a pleasant and hassle-free shopping experience.
✔️ Innovation : We stay abreast of the latest technological trends to offer modern products adapted to the changing needs of our customers.
See the interview on Histoire de Succès with the owner, Jonathan Latour:
