About Simple Boutique – 15 years of innovation and growth in Canada
Founded in 2009 by Jonathan Latour, Simple Boutique is a proudly Canadian company, born from a simple idea: to make essential TV installation accessories accessible at competitive prices. Faced with growing demand, the company quickly expanded its offerings to include electronics and technology products.
In 2010, Simple Boutique officially launched online, operating from a basement converted into a warehouse. Due to customer enthusiasm, Jonathan left his job in 2012 to fully dedicate himself to the company, which then integrated categories such as TV accessories, IT, and networking.
Expansion continued in 2013 with the incorporation of the company and sales on major platforms such as Amazon, BestBuy.ca, and Walmart.ca.
In 2017, Simple Boutique moved into a 2200 sq. ft. space in Ste-Marthe-sur-le-Lac, with a physical store and a larger warehouse allowing for further expansion of its product catalog.
The 2020 pandemic marked a turning point: with the explosion of online sales, the company adapted its operations and invested in a commercial condo in Saint-Eustache in 2021, adding home, outdoor, and seasonal items to its offerings, while beginning its expansion into the United States via Amazon and Walmart.
In 2025, Simple Boutique will celebrate 16 years of existence by moving into a new 3700 sq. ft. warehouse in Saint-Félix-De-Valois. Today, the company continues to evolve by offering a wide range of products, from electronic accessories to sports, camping, fishing, and tools, while remaining true to its mission: to offer a simple, accessible, and user-friendly online shopping experience for all Canadians.
Our Commitment
✔️ Quality: We rigorously select our products to guarantee their reliability and performance.
✔️ Service: Our dedicated team is always ready to assist our customers, ensuring a pleasant and hassle-free shopping experience.
✔️ Innovation: We stay abreast of the latest technological trends to offer modern products adapted to the changing needs of our customers.
Watch the interview on "Histoire de Succès" with the owner, Jonathan Latour:
